pure 70

Pura is a new chapter
Inspired by perfection with unique features
Explore the universe with boldness and imagination
Expand your horizons with new perspectives
Be a fashion trendsetter with a unique style
HUAWEI Pure
Fashion forward. Authentic aspiration

Aesthetics Forward
Introducing Forward Symbol Design — a trend-setting masterpiece that redefines aesthetics in an innovative way. Experience new sensations with the phone's flat-edge display and a vibrant, captivating color palette.

Marvel at magical moments
Take clear photos with an ultra-bright main camera supported by an adjustable F1.4–F4.0 aperture and a large 1/1.3-inch sensor. The periscope telephoto camera, with 5x optical zoom and a 100x zoom range, brings distant landscapes right before your eyes.

Ultra-fast shooting

Just for a moment
Capture the inspiration around you in the blink of an eye with an ultra-bright camera and HUAWEI XD Motion Engine - whether it's the thrill of the waves, a vigorous athletic moment, or a breathtaking scene.

Super Macro

Discover new details

Full Focus HD Photography

A camera that beats from a distance

Gaze into the distance and capture the moment for good, with 100x zoom and image enhancement mode to discover more than meets the eye.

Realistic portrait

Priceless portraits

Get portraits that come to life, where every touch of the shutter captures real characters, as vivid as the eye can see.

Ultra bright video camera

Every frame a masterpiece
Enter the mystery of the night with HDR videos, where every frame dances with light and shadow. Watch as things come into sharp focus with Super AIS, which keeps your ever-moving world steady.

HUAWEI X-True Display

Delight with every pixel
Immerse yourself in a brilliant display with vivid images and accurate color reproduction that doesn't reflect sunlight and shows you more at a glance.

Super durable Kunlun glass

Super durable
Super durable Kunlun glass increases drop resistance by 100%, keeping your smartphone safe.

Dual SuperCharge

Super fast start
Dual SuperCharge gets your smartphone ready to go in minutes, and the 4900 mAh battery will keep it going for hours. You can even power up your other devices in no time, with a cable or even wirelessly.

66W - HUAWEI SuperCharge
50 W - Wireless HUAWEI SuperCharge

EMUI 14.2
Interactive, intelligent, fluid

Interactive themes
Get ready to have fun with interactive themes full of interesting elements that change with your gaze. Sync your home screen with your mood and personality by adding those trendy stickers and fun emoticons.

Smooth use
Experience easy application opening, extremely fluid dynamics and instant access to tens of thousands of images - no waiting!